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(647) 701-5190

 

Email

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    WhatsApp Business 的产品目录是嵌入聊天中的移动“店面”,但网页版在目录管理上存在明显边界。以下是在电脑端使用该功能的完整指南。

    ---

    ## 一、网页版能做什么,不能做什么

    **网页版可以做的操作:**

    打开 web.whatsapp.com 并登录 Business 账号后,点击聊天列表上方的 **⋮(三点菜单)**,选择 **“目录”**,即可浏览已同步的商品列表。在此界面中,你可以**分享单个商品**或**整个目录链接**给正在聊天的客户。在任意对话中,点击文本输入框旁的**回形针图标**,选择
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    ## 二、手机端创建与同步流程

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    2. 点击 **“添加新商品”**,上传最多 **10 张**产品图片或视频;
    3. 填写产品名称(必填)、价格、描述、网站链接及产品代码;
    4. 点击保存,Meta 通常在几分钟内完成审核。

    审核通过后,在网页版刷新页面,目录中的新商品会自动同步显示。

    ## 三、核心限制

    | 限制项 | 具体数值 |
    |---|---|
    | 每个目录最大商品数 | **500 件** |
    | 每个商品最大图片/视频数 | **10 张** |
    | 每个 WABA 可拥有的目录数 | **仅 1 个** |
    | 网页版多设备登录 | 仅限本人设备,**不支持团队多人** |

    以上限制同样适用于网页端。

    ## 四、实用技巧

    **利用分类(Collections)提升浏览效率。** 在手机端可为商品设置分类,如“热销”“新品”“促销”,客户在网页版目录中可快速筛选。

    **隐藏缺货商品而非删除。** 手机端支持“隐藏”功能,缺货商品可从目录中暂时移除而不丢失数据。

    **分享目录链接。** 在网页版目录界面点击链接图标,即可复制目录公开链接,可将其置于网站、社交媒体简介或自动回复中。

    ## 五、进阶方案

    若需要多客服协作、API 接入或 CRM 同步,免费 Business App
    及网页版均无法满足。此时需升级至 **WhatsApp Business
    API**,通过 BSP(商业解决方案提供商)实现多用户管理、自动化目录同步和订单管理。

    总结:网页版产品目录适合**浏览、分享和轻量发送商品**,但所有内容管理必须回到手机端完成。将手机端作为“管理后台”,网页版作为“销售前台”,是目前最务实的操作方式。
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